Award judges never walk through the project. They see it through the submission, which means the photos have to show the craftsmanship, the design decisions, and the transformation on their own. That idea is behind a NARI Atlanta article on why professional photography matters so much in award submissions.
Phone snapshots rarely do a finished space justice. Professional photographers know how to handle mixed lighting, wide rooms, and reflective surfaces, and how to compose shots that show the flow of a space and the details that set the work apart. Strong before photos matter just as much, because judges are evaluating the transformation, not just the finished room.
With awards season underway, member firms preparing submissions should plan photography before a project is fully handed back to the homeowner, while the space is clean and staged. The full article is linked in the comments. Members, which past project do you wish you'd had professionally photographed?
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A professionally photographed finished member project, ideally a past award entry, credited to the member firm, or a behind-the-scenes shot of a photographer setting up lights in a finished kitchen. Do not name individuals without permission. A before/after pair also fits the theme. No Google Drive image folder is set up for this client, so request a real photo from the chapter or a member firm, or use a branded Canva graphic with chapter colors. Real photos outperform stock images.
Canva text suggestion: "Judges See Your Project Through Your Photos" or "Plan the Photo Shoot Before the Handoff"