National housing research consistently shows the same story: homeowners are staying put and reinvesting in their existing homes rather than trading up. Kitchens, baths, and outdoor living spaces continue to top the list of most common projects, and Atlanta's market reflects that pattern closely.
For our members, this data isn't just background noise. It's useful for staffing decisions, marketing focus, and even material sourcing. Firms that track where demand is concentrated can plan their pipeline with more confidence instead of reacting project by project.
We see part of our role as a chapter as being the filter for this kind of data: pulling out what's actually relevant to remodeling professionals in this market and skipping the noise. It's one of the quieter benefits of membership, but one that pays off when planning ahead.
Are you seeing this trend reflected in your own project pipeline, or is your firm seeing something different this season?
#Remodeling #NARI #HousingMarket
A simple branded graphic with a key data point (for example, the share of homeowners reinvesting versus relocating) paired with the chapter logo, or a real photo from a recently completed member project.
Canva text suggestion: "Where the Remodeling Market Is Headed" or "Data-Backed, Member-Focused"