Content Generation System Guide
Pace Setting Media — System Documentation
Pace Setting Media — System Documentation
Content Calendar · Documentation
This system generates social media posts for all our tree service clients. It can’t schedule anything in Social Pilot, it just gives you suggested content for the body of the post, and suggestions about images and designs to use.
You’ll still decide on images and designs, create them in Canva, and post them with Social Pilot. Think of it as a system that’s already done for you what you do when you draft a post, either on your own or prompting ChatGPT to get the content.
Here’s a link to the generated content:
https://alshaver.com/PaceSettingMedia/SocialMediaContent/
When you open that link in your browser, you’ll see a list of clients at the top of the page, and beneath that are sections for each client with a list of each week’s content and the social media platform it goes to. You can collapse and expand the week sections by clicking anywhere in the title of that week.
There are 3 ways to view the calendar, one lets you see the content grouped by client manager (the first tab at the top of the page, “By Client Manager”), one grouped by client (the “By Client” tab at the top of the page), the other has a grid of each week (the “By Week” tab). It’s easier to see it than to describe it lol.
It should be fairly easy to find the suggested post for your client for a given day.
This view is for special, one-time posts that don’t fit into the regular weekly schedule, primarily special weather alerts. You’ll get notified by a message to our FB Messenger group when there’a a new post in this section.
Whichever way you prefer to see the calendar, there are sections for each week - be sure you’re looking at content for the week you’re working on. For clients with multiple platforms, you’ll see content for each platform. Wendy will give you guidelines for when to use which platform’s content, but for now schedule whichever you’re using to post the same copy and image to all platforms just like you’re doing now.
Each post has 3 sections:
“Post Copy” should be pretty obvious, it’s what you’ll paste into Social Pilot after you’ve reviewed it and made any changes you’l like to make. To make it easier, there’s a “Copy” button after that section title - click it and it copies all the post copy to your clipboard. Then switch to Social Pilot and paste it in. It includes hashtags as well.
“Image / Media Suggestion” gives ideas for the image or design to use, and includes a link to the company’s Google Drive image folder if we have one. Clicking that link takes you to the image library they’ve shared with us. I’m working to teach the system to suggest specific images it finds in the company’s image folder, with a link to THAT image. Once that’s working it should cut down the time it takes to create your designs.
“Scheduler Notes” isn’t something you’ll need to dive into just yet. It has useful information, but for the next few weeks you don’t need to study or use it.